Privacy Policy

Last updated: 4 June 2026
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This Privacy Policy explains how Letter for Better, operated by Dexter Lam (“we”, “us”, “our”) collects, uses, shares, and protects your personal information when you visit dextercklam.com, complete the booking form, or work with us. By using this site or submitting the form, you agree to the practices described here.

Who we are

We are Letter for Better, operated by Dexter Lam, a coaching practice. For any privacy question or request, contact us at hello@letterforbetter.com.

Information we collect

Information you give us directly:

  • Identity and contact details: your name, email address, and phone number.
  • Booking responses: the answers you provide in the booking form, including what you are struggling with, how long it has been happening, your goals, occupation, and city.
  • Communications: anything you include when you email or message us.

Information collected through our service providers:

  • Payment information: when you pay for a consultation, payment is handled by Stripe. We receive confirmation and limited details such as your name, email, amount, and the last four digits of your card. We never see or store full card numbers.
  • Scheduling information: when you book a call, Google Calendar collects your name, email, phone number, and chosen time slot.
  • Technical and usage data: standard server logs and basic device, browser, and page-visit information, including any cookies described below.

How we use your information

  • To respond to your booking request and arrange a consultation or match call.
  • To provide, manage, and improve our coaching services.
  • To take and confirm payment for paid sessions.
  • To send you our newsletter, where you have consented.
  • To keep accurate records and to meet legal, tax, and accounting obligations.
  • To protect the security and integrity of our website and services.

Legal bases for processing

Where data protection law such as the UK or EU GDPR applies, we rely on: performance of a contract (to deliver services you book), your consent (for the newsletter, which you can withdraw at any time), our legitimate interests (to run and improve the practice), and compliance with legal obligations. The specific bases that apply depend on your location and the laws of Singapore.

The newsletter and marketing

When you complete the booking form, you are also added to our newsletter so we can share occasional, useful notes and relevant offers. Every email includes an unsubscribe link, and you can opt out at any time. Opting out of marketing does not affect messages we must send you about a session you have booked.

How we share your information

We do not sell your personal information. We share it only with trusted service providers who process it on our behalf, each under its own terms and safeguards:

  • MailerLite, to manage email and the newsletter.
  • Stripe, to process payments securely.
  • Google, to schedule and host calls through Google Calendar.
  • Hostinger, to host this website.

We may also disclose information where required by law, to protect our rights or the safety of others, or as part of a business transfer such as a merger or sale.

International transfers

Some of our providers process data on servers located outside your country. Where that happens, we rely on those providers' safeguards for international transfers, such as standard contractual clauses, where required.

How long we keep it

We keep your information for as long as needed to provide our services, maintain business and tax records, and meet legal obligations, after which we delete or anonymise it.

How we protect it

We use reasonable technical and organisational measures to protect your information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security, but we take protecting your data seriously.

Your rights

Depending on where you live, you may have the right to access, correct, delete, or receive a copy of your personal information, to object to or restrict certain processing, and to withdraw consent to marketing. To exercise any of these, email us at hello@letterforbetter.com and we will respond within the time required by applicable law.

Cookies

This site may use essential cookies to function and limited analytics cookies to understand how it is used. You can control or block cookies through your browser settings; blocking some may affect how the site works.

Children

This site and our services are intended for adults. Coaching is offered to people over 21 only, and we do not knowingly collect personal information from anyone under 18. If you believe a child has provided us information, contact us and we will delete it.

Links to other sites

Our site and emails may link to third-party sites we do not control. Their privacy practices are their own, and we encourage you to read their policies.

Changes to this policy

We may update this policy from time to time. The date at the top shows when it was last revised, and significant changes will be reflected here.

Contact us

Questions or requests about this policy can be sent to hello@letterforbetter.com.